The Guardian, Nigeria's most credible and trusted newspaper,
is pleased to announce the launch of Guardian Brand Studio, an innovative
multi-platform content marketing solution for advertisers. Following on from the
launch of Guardian TV and the overhaul of its digital platforms, this launch
demonstrates The Guardian's ongoing commitment to being a leader in the market.
Guardian Brand Studio consists of a team of writers,
designers, videographers, developers and researchers that work with advertisers
to create branded content to reach influential and well educated audiences in
Nigeria, the diaspora and globally. We use our journalistic and storytelling
skills to work with brand marketing departments to create compelling content
that will engage audiences on our platforms and beyond.
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Alex Ibru, the Executive Director, The Guardian Newspapers, stated, "The
media industry is continually evolving and requires publishers to adapt to the
ever changing needs of our audience and advertisers. The launch of Guardian
Brand Studio continues to build on our vision to become the most progressive
and innovative publisher across the region".
Daryn Wober, CEO Ventra
Media/ Guardian Digital said, "The Guardian Brand Studio will allow our
advertiser partners to create content and tell stories in partnership with a
leading news brand. All the skills that The Guardian has built around
multiplatform journalism and content creation can be harnessed for the benefit
of their brands."
The studio has already worked with brands such as Zenith
Bank, Jumia, Nairabet and United Capital to deliver campaigns using editorial,
photography, video, info-graphics and technology. Advertisers provide Guardian
Brand Studio with a creative brief and the team deliver a content and
distribution strategy before moving to production and syndication. Content is
then made available across all of The Guardian's platforms including print,online,
Guardian TV and social channels. Clients are also then able to utilize content
and assets across their own platforms to achieve maximum reach and impact.